About TURF

Tailgating is a time-honored football tradition. But, over the years, football games have become less family-friendly due to the unsportsmanlike conduct of a few rowdy fans, which is often fueled by alcohol. Unsportsmanlike conduct among fans spoils the game day experience for everyone.

To tackle this problem, The Charmer Sunbelt Group created TURF (Tailgaters Urging Responsibility & Fun), a program that provides tailgating tips to fans along with a message ñUrgingî the safe and legal consumption of alcohol. In its launch year, The Charmer Sunbelt Group recruited a talented roster of sponsors including The Wine & Spirits Wholesalers of America, The Brown-Forman Corporation, Diageo, The Pennsylvania Liquor Control Board, FloridaÍs Department of Business & Professional Regulation, law enforcement and community leaders as well as a number of college and professional football teams. This year, TURF has teamed up with CBS Radio, which will broadcast TURFÍs message to fans on their way to home games to make responsibility part of their game plans and tailgate responsibly.

About The Charmer Sunbelt Group

The Charmer Sunbelt Group (CSG) is a leading, national distributor of fine wines & spirits. A privately-held company, CSG has local distributor houses operating in Alabama, Arizona, Colorado, Connecticut, Delaware, Florida, Maryland, Mississippi, New Jersey, New York, Pennsylvania, South Carolina, Virginia and The District of Columbia. Together, these companies employ more than 7,000 associates. For more information about CSG, please visit

Please visit them online at charmer-sunbelt.com.